Overview

Once Upon A Child is the largest and most successful children’s resale franchise in North America. We sell gently-used clothing, shoes, toys, books, equipment and more, and are a trusted resource to young parents with kids aged newborn to 12 years old in the communities we serve. With incredible brand awareness, driven by locally owned and operated stores, we are a high volume, high margin business opportunity for the entrepreneur that wants to do good for the community while also doing good for the planet.

The stores range from 3,500 to 4,500 square feet and are in suburban centers and power strip malls. The franchise monitors recalls and safety standards to ensure the quality of its toys, equipment and other products. It also trains store owners on product safety. The point of sale system has a built in pricing matrix, allowing the franchisees and their team to simply enter the items on a touch screen monitor to get a price quote for the customer.

The stores pay cash on the spot to people who bring in gently used items purchased within the past couple of years. These items are then resold for 70% to 90% less than what the item would be new. No appointments are necessary for customers who wish to sell items, and they can sell all year round, no matter the season.